At the end of March 2017, The House of Representatives and the Senate voted to reverse the landmark Federal Communications Commission (FCC) privacy protection regulation that requires Internet Service Providers (ISPs) to get consumers' permission before selling their data. The President is supportive of the roll back bill, meaning it’s unlikely he will veto the measure.
Just to be clear, ISPs (such as Charter, TimeWarner and Verizon) necessarily carry much of your traffic data and this allows them understand what you do online, especially your search data. Although you can switch from Google to Firefox, switching your ISP (many of which are often monopolies) to one that protects your privacy isn’t as easy. As former FCC Chairman Tom Wheeler told the Huffington Post, “…if I don’t like the practice of my network provider, I’m out of luck.”